Case study · Property Valuator · ingatlan.com · 2024–2026
How much is my home worth?
Turning the company’s vision for a wealth platform into a home valuation tool, then a year of testing what makes people take the next step.
350k+ valuations from around 500k visitors since launch
The problem
An ambitious vision for one place to manage everything people own, with no agreed scope, name or starting point.
My role
One of two designers. Co-led the workshops, built the findings presentation and co-designed the product. Now I'm running the research for what’s next.
Team
2 designers, a product manager, a product owner, developers, and company leadership as key stakeholders
Research
brand sprint workshops
39-person naming survey
feedback from 130+ live users
4 A/B tests
1,100+ person user survey
The vision and discovery
We turned a 10-year vision into a shared framework through workshops.
The company wanted one place for everything people own.
A Wealth Platform for your home, car, loans, insurance and investments, built on ingatlan.com, money.hu and Használtautó.hu. Another designer and I ran a brand sprint with the stakeholders, built from six exercises. I turned the results into the presentation that got everyone aligned.
The dilemma
The hardest question wasn’t a feature. It was the brand.
Stakeholders agreed on the vision but not on whether it needed its own brand. We made it concrete: naming criteria (strategy, meaning, easy to say, legally available), a naming survey with 39 respondents and logo sketches, then a pros-and-cons comparison.
Our recommendation, which stakeholders accepted. People only share financial details with a brand they trust. A year later, our survey backed it: ingatlan.com’s valuator was the one users named most.
New Brand
Room to grow beyond property, but trust starts from zero.
Under ingatlan.com
Known and trusted, with traffic on day one.
The design
We started with the home: four steps from an address to a price.
We mapped a sitemap for the ten-year plan, then picked the valuation for the MVP: property is ingatlan.com’s core, a home is most people’s biggest asset, and an existing valuation engine let us launch fast and swap the model later.
I worked with another designer from ideation to final design. We’d worked together on several projects, so we already had a well-tuned workflow. We ideated together, then divided the wireframes between us and built the final design on the company’s design system. We mapped out the whole product, including scenarios for every edge case. Along the way we checked in with the PM and the engineers, and before launch we held a design critique with PMs and designers from other teams.
Changes before launch
Usres found the flow easy, but the result too thin.
Seven user tested it before launch. The flow worked, but the result didn’t land. It appeared in a pop-up that felt vague and easy to dismiss, not like the “eureka” moment at the end of a flow, and people didn’t trust the number.
So we gave the result its own page and marked the moment with a burst of confetti. The extra space let us show more than a single number: a price range, a monthly trend and next steps. An info icon explains what each figure means, so people can see where the estimate comes from.
After launch, 130+ live users rated the flow 4.3 out of 5 for clarity.
Before
After
The outcome
350k+
valuations from around 500k visitors
~70%
of people who enter an address get an estimate
~1%
or fewer click a given tip
People value their homes, but few take the next step yet.
Our goal for the next phase was to understand why. We ran four A/B tests, and the clearest win came from a new result-page layout, which the conversion on the tips.
Before
After
Contact several agents at once.
People rarely trust the first agent they find with something as big as selling their home. They want to talk to a few first. But the old Premium Partner box made that slow: each agent’s profile opened in a new window, and users had to fill in a separate callback form for every one of them. I redesigned it so people can select several agents and contact them all at once, filling in the lead form only once and never leaving the page. We also changed the box’s message from “Want a hassle-free sale?” to “Talk to several agents before choosing who will help you sell”, so it speaks to what people actually want to do. The new version increased conversion by [XX]%.
Before
After
The next phase is about research
To understand what holds people back, we surveyed 1,100+ users. Trust in online valuators averages 6 out of 10, and two in three want real sale prices nearby. I’m now combining that with a year of data and desk research into the groundwork stakeholders will use to decide what we build next.
What I learned
Getting people to the number is the easy part. Most visitors who enter an address get an estimate, but very few act on it. A valuation is only useful if it leads somewhere, and that’s now the question driving our research.
The biggest decisions weren’t about screens. Making the brand question concrete, with criteria, a survey and a clear recommendation, moved stakeholders further than any mockup would have. A year later, user research confirmed we’d made the right call.
Testing before building pays off. A year of A/B tests and surveys taught us more about what users need than another round of features would have, and it gives the next phase a solid starting point.
